I'm on a course at the moment teva tamsulosin pil The advantage of such pricing, says Mulpuru, is that "it's a micropayment, it's something you almost don't even think about." But, she adds, it may be a strategy best suited to large companies doing a high volume of sales: "You have to sell a hell of a lot of whatever it is you're selling to make any decent money." Nevertheless, by reducing payment friction -- the consumer's resistance to parting with hard-earned cash -- Apple changed the game.
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